Unit 16 Enfield Industrial Estate, Redditch B97 6BG


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01527 596 750


Powder Coating

Powder coating is a surface coating technique. At Alpha of Redditch we can match any colour you require and you can get an idea of some of our colour range by downloading our Colour Chart PDF by clicking here. As well as this we can arrange direct collection and delivery if required with our drop side vehicle 4mtr long x 2 mtr wide bed with a weight limit of 1.2 ton.
When choosing a finish for a product or component, there is often a choice to make between powder coating, wet paint and stove enamelling. So, with this variety of options for product and component finishing, why do buyers choose powder coating?

Powder Coating versus Wet Paints

Powder coating offers a range of benefits over wet paints and, in many circumstances, it is the best way to finish a product. Powder coating is increasing in popularity over wet paint for five key reasons:

Smooth results

Whereas wet paint can run, powder coating is thick and viscous when molten, avoiding drips and dribbles. The nature of the way powder coating is applied means that a wrap-around effect can be achieved when coating surfaces like metal railings. The method of application also avoids the rough finishes that can be associated with wet paint in situations when the spray gun has to be used close to the surface that it is being applied to.

Ease of application

Powder coating makes it easier to achieve flawless results thanks, in part, to the wrap-around effect described above and the avoidance of over-spraying. The smoothness and quick application associated with powder coating means that spots are far less likely to be missed, even if they are in areas that would normally be difficult to see.

Environment and cost

Businesses have social and legal responsibilities to manage the environmental impact of their work, and powder coating is preferable to wet paints in this respect. The way the powder forms a coating by melting means that the process does not require the use of solvents, which reduces its ecological impact. Some wet paint formulations even contain carcinogens, which can put workers at risk.

Powder coating is also an economical way to work because any powder that does not adhere to the item being coated can be gathered and re-used, avoiding waste.

Tough, long-lasting finish

The polyester that is commonly used in powder coating is both flexible and hard wearing. And, because powder coating avoids the use of solvents, the process of evaporation that wet paint relies upon to dry does not apply. This prevents inconsistencies from developing in the paint surface and leading to damage and corrosion.


When wet paint is applied to a product or component, the paint needs to dry. Then, usually, there is another coat, which also must dry. This takes not only time, but also space, whereas powder coating can be applied, cured in an oven and cooled in under half an hour. As soon as it is cool, it is ready to go, with no extra fuss.

Able to disguise imperfections in metal

If the metal surface that needs to be coated is rough or uneven, it can take over a dozen coats of stove enamelling paint to cover the damage. Powder coating, on the other hand, can deliver a perfect finish in as few as two applications.

Easy to maintain

Items that have been powder coated are incredibly easy to clean – dirt can be easily removed with water to return the product to its former glory.

How to Choose a Professional Powder Coating Service

Powder coating, when applied correctly, offers many benefits for applying a durable, ecologically friendly finish to components and products. The results should offer brilliant quality for an extended period of time, so it is important to use well trained, high quality, experienced professionals to make sure your items are coated effectively.

To assess a powder coating service, consider whether they:

  • Offer advice that shows they understand the best processes for a job, including taking into account long-term care, cost effectiveness and quality.
  • Have received professional training in powder coating application.
  • Provide the right service for each individual piece of work and match customers’ precise requirements.
  • Are happy to show you examples of the kind of work they have completed for other customers.
  • Are knowledgeable about all kinds of paint coating matters including environmental requirements, best practice guidelines and cost concerns.
  • Are respectful and listen to their customers’ needs.
  • Can show you recommendations or reviews from other customers or companies that have used their services.

Customer Testimonials

  • ADI Mechanical have been using Alpha of Redditch for their services for a number of years now, their turnaround times are exceptional, along with their quality of work. If ADI require a certain specification, Alpha of Redditch assist us through this process, along with any documentation we require. Read more...

    Gareth Project Manager ADI Group Birmingham

  • We make bespoke lighting for large scale Commercial and Residential projects, these often require our products to be colour matched to Architects requirements. Roland and the team at Alpha have always been available to discuss our needs and offer a quick turn round time - something which is vital to us. Read more...

    Alison Internal Project Manager Century Lighting

  • Our service from Alpha has been second to none, with some of the best lead times in the industry. Could not recommend Alpha highly enough to anyone. There are plenty of suppliers out there that are a headache to deal with, but with Alpha its always a pleasure and one less thing to worry about. Read more...

    Josh Performance Window Fabrications Birmingham