About Us

At Alpha of Redditch, we have proudly provided powder coating and wet spray services for over 20 years from our base in the Enfield Industrial Estate. In October 2014, we became Alpha of Redditch Limited, following an acquisition by the directors of a well-established local manufacturing company, allowing us to enhance our commitment to quality and customer satisfaction.

To meet the growing demand for our services, we expanded our operations in 2018 by moving to a new 4,000 square foot facility within the same industrial estate. This upgrade allowed us to invest in advanced equipment, including an additional curing oven and a state-of-the-art powder coating spray booth.

alpha-of-redditch-powder-coating-services

To further enhance our operational efficiency, we developed a bespoke production software system that allows us to track all jobs electronically throughout the finishing processes. Each job is entered into our system, and once completed, an automated email notification is sent to the designated contact, ensuring prompt communication and minimal delay in job readiness.

With our newly equipped facility, experienced leadership, and skilled team, Alpha of Redditch Limited is dedicated to delivering quality and efficient service. Guided by our philosophy of “surpassing customer expectations,” we are committed to continuing our growth while nurturing our existing loyal customer base.

Our facility boasts the following capabilities:

Curing Ovens:
- 1 x 4.5 meters wide x 2.3 meters high x 2.5 meters deep
- 1 x 6.0 meters wide x 2.2 meters high x 2.4 meters deep
Spray Booths:
- 1 Powder Coating Booth
- 1 Wet Spray Booth
Lifting Capability: Up to 2.0 tonnes in weight.

Testimonials

Josh

Performance Window Fabrications Birmingham

Our service from alpha has been second to none, with some of the best lead times in the industry. Alpha stock a variety of colours, and if they don’t have it in stock they receive it in a couple of days. All of the paint jobs have been thorough and clean, and the whole team at alpha do their best to ensure a great customer experience. Could not recommend Alpha highly enough to anyone. There are plenty of suppliers out there that are a headache to deal with, but with alpha its always a pleasure and one less thing to worry about.

Alison

Internal Project Manager Century Lighting

We make bespoke lighting for large scale Commercial and Residential projects, these often require our products to be colour matched to Architects requirements. Roland and the team at Alpha have always been available to discuss our needs and offer a quick turn round time – something which is vital to us. The quality of the work is very good and we have been given samples when clients ask for unusual and sometimes hard to match colours. The prices are always competitive and I really appreciate being able to have face to face discussions about our requirements rather than trying to describe via phone or email. Some of the bespoke fittings are very unusual lengths and shapes ranging from 3m diameter suspended lamp frames to 4m long recessed corridor lights and mini 5cm discs. We know that whatever our needs the team at Alpha will be able to match and coat to our specifications.

Gareth

Project Manager ADI Group Birmingham

ADI Mechanical have been using Alpha of Redditch for their services for a number of years now, their turnaround times are exceptional, along with their quality of work. If ADI require a certain specification, Alpha of Redditch assist us through this process, along with any documentation we require. ADI’s headquarters are based in Kings Norton, Birmingham, and Alpha being located in Redditch, this is not a problem to us as the location of Alpha of Redditch is of ease of access to us, Alpha also service our other sites in Burton, and Northampton, along with their great communication, informing of us when the work is complete. We are very pleased to work with Alpha of Redditch using their ‘second to none services’, we highly recommend them.

Stuart

Director at Code 14 Steel Fabricators

Code 14 make specialist stands for exhibition halls, museums and shop fittings. As such, much of their work is bespoke to each customer, often large-scale pieces. They have their own design team in house.
Code 14 use Alpha of Redditch for powder coatings because their service is very good. The finished products are packed carefully onto pallets which enables Code 14 to collect the finished piece and deliver it direct to their customers, so there is no need for double handling. Code 14 often have large pieces for coating and appreciate that Alpha of Redditch are particularly geared up for this type of work. The service is fantastic – they are very accommodating and able to deliver goods with a very quick turnaround time.
In terms of colours, they offer a good range in house and can source a specific colour by the next day if necessary.
They provide up to the minute information about when products will be ready, we receive an email notification when the job is done, or we can phone up anytime and get an estimated finish time.
Their prices are competitive for big, bulky items. Because Code 14 have used Alpha of Redditch for years, and have a great working relationship, we know a ball-park figure for each job and we don’t necessarily get a quote before each job is done.

David Hedges

Accurate Cutting Services

We have been tracking down specific machines – we currently hold around 20 of them – and when we get them in they need stripping, refurbishing and re-assembly. We have 2 machines in Redditch, 18 located inside a customers’ facility in the north, 1 has just arrived with us and there is another arriving from Korea shortly. Some of them are quite old and one we acquired was literally burnt out, but they are very good for our purpose one they are refurbished. Having had discussions with various possible suppliers and making some factory visits, we decided to try Alpha of Redditch.
The first job we sent to Alpha came back beautiful, it was like a new machine. They help us by managing all the transport for us – they give us brilliant service. They collect the various parts from us, take them to a shot-blasters, collect them from there, complete the painting in their factory and then deliver the finished parts back to us. They ordered powder paint of a specific colour for our brand, which they hold in stock for the future work. The whole process works really well in practice.
I would give Alpha of Redditch a 10 out of 10 – what we wanted is exactly what we get. One of our guys is even getting his Vespa scooter repainted after seeing the quality of their work!

Glen Mortiss

Endeavour Vehicle Conversions

We have been using Alpha of Redditch since Roland took over the business about 4 years ago.Their service in comparison to other powder coatings suppliers is really, really good.Their turnaround times are good. They have the ability to be flexible and assist us, they will always go the extra mile for us. In the motor trade, we are always at the end of the line, so we need to turnaround jobs quickly for our customers. I have always found the team at Alpha to be fair and they are honest and truthful about what is a realistic time for a job to be done. Sometimes others in the trade will take the work and then not deliver on their promises, this just doesn’t happen with Alpha.We get a telephone call when a job is ready.We use Alpha to powder coat everything from small brackets up to large storage lockers.I am more than happy with the quality of their workmanship. I cannot remember a time when I’ve had to send something back, with Roland the quality is always there, and the service is always there; things I don’t always get from other suppliers. In the past, when I’ve tried other suppliers I had to send things back because of poor quality workmanship. I use Alpha of Redditch because I believe it doesn’t pay to do things on the cheap.

JH

director at industrial chimney manufacturer

We have been dealing with Alpha of Redditch for 4 to 5 years, at both their old and new premises.We find that their turnaround time is excellent and their accommodation of our needs superb. If we need to finish a job, for example, we can get the work to Alpha of Redditch at 9am on a Monday and they will have it ready for collection by 4pm. This means we can assemble the equipment and fit it at our customers’ premises on the next day, Tuesday. I find their advice regarding powder coatings to be second to none. Any issues we have regarding colour compatibility, Roland is great at resolving. Often our customers won’t have a pantone or other colour reference, so they usually send us a photograph and Roland will always accurately colour match to that. We use prefabricated items, so sometimes only the parts on public display need colour matching, the rest will be left in silver.We only use Alpha of Redditch for powder coatings because of their flexibility, location, approachable staff, very good communication and value for money costings. The two businesses have a close working, two-way relationship.

Local Business

We required a large capacity space to accommodate some tanks that needed powder coating inside and out, thankfully Alpha of Redditch came to the rescue with their new processing facility.

Debbie Taylor

My daughters scooter got damaged by bullies and needed re-painting, the manager at Alpha was extremely helpful in explaining what the work would involve and provided a reasonable quote. The scooter looked as good as new after the re-painting, thank you.

Pete Jones

Can’t fault the service received from Alpha, the workmanship was perfect and the job was finished on time.

Steve Edwards

The guys from Alpha pulled out all the stops to get my wheels powder coated for the custom car show.

Ian Davis

I needed some components powder coated as part of a project which had a critical delivery date, the Alpha team responded quickly to my requirements, and provided and very high quality of service and my deadlines were met ahead of schedule.